I was watching Project Runway today and I was surprised to find a well-made gay-themed commercial during the commercial break and of course I found it on YouTube!
It is very encouraging to me as more main-stream brands embrace the gay community for advertising. It's smart for them anyhow: the majority of the gay and lesbian household profile is double-income, no kids, and are people who have the drive to achieve much more (perhaps to prove a point to their family and peers) and thus will have a significantly stronger spending power than other market segments.
Copyright Notice
Copyright 2008 See-ming Lee / SML Gay Blog / SML Universe. All rights reserved.
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Wednesday, January 16, 2008
Thursday, November 8, 2007
Getting Piggy on PowerPoint
Awesome MTV by the folks at Pleix, a virtual community of digital artists based in Paris. Some of us are 3D artists, some others are musicians or graphic designers. This website is the perfect place to share our latest creations.
Very inspirational. Highly recommended.
Warning: parental guidance strongly advised.
YouTube: Plaid - Itsu
Copyright Notice
Copyright 2007 See-ming Lee / SML Gay Blog / SML Universe. All rights reserved.
Very inspirational. Highly recommended.
Warning: parental guidance strongly advised.
YouTube: Plaid - Itsu
Copyright Notice
Copyright 2007 See-ming Lee / SML Gay Blog / SML Universe. All rights reserved.
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